Ayubowan
A small team, telling one story
We design trips the way we'd want them written.
Travel planners, cooks, history nerds and surfers — all from this island, all writing the kind of journey we'd want a friend to plan for us.

How we started
We were the friends people kept asking for "a list".
For years it was just that — friends-of-friends emailing for the right driver, the temple at the right hour, the hopper stand they hadn't found alone. The lists got longer. So we stopped writing them and started writing itineraries.
We're a small team. We don't take groups bigger than ten. We don't run a single tour we wouldn't send a sister on. And we still write every itinerary by hand, around six questions you tell us first.
9 yrs
planning quietly
1,400+
travellers sent home happy
12+
languages between the team
4.9 / 5
how they rate us, on average
Ready when you are.
Tell us how you like to travel, and we'll come back with a draft itinerary and honest pricing within 48 hours.
Begin your story